A while back as I was driving by a “funky” part of town I noticed an antique shop with a sign out front that said “We Will Polish Your Brass and Silver!” The sign appeared obviously new against the backdrop of what is normally seen in front of an antique store…apparently the result of a recent brainstorm by the owner.
This is brilliant (pardon the pun).
I don’t know if they are getting a rush of new traffic or not from their new offering, but it demonstrates a critical mindset that is the essence of sustainability in the new economy. I can hear the owners having a conversation at coffee one morning: “You know we haven’t seen anyone come in here for three weeks. Nobody wants to buy antiques right now. Shoot, all they want to do is hold on the stuff they have! I wonder if anyone would be interested in letting us help them make the stuff they have look a little newer or fresher. We’ve got all the materials and compounds and stuff – we do it all the time to the things we bring in here to sell. Let’s make a sign and see what happens!”
Innovation, flexibility and meeting the market where they are – the keys to success and sustainability in the new economy.